ChatGPT Image Oct 9, 2025, 01_34_30 PM.png

Nuuly Service Redesign :
Making Rentals More Flexible, Inclusive & Sustainable

Team

Role

UX Research, Data Collection & Analysis, UX Design

Awards

Indigo Design Award Winners 2025

- Silver Winner in UX, Interface & Navigation

- Silver Winner in Branding for Fashion Brand

- Silver Winner in Branding for Services - Other

Nuuly faced issues with item availability, return policies, sizing confusion, and limited inclusivity. We set out to streamline the rental process and redesign key touchpoints based on real user feedback and strategic opportunities.

The Challenge

To understand and apply core service design principles through an in-depth case study of Nuuly, analyzing its user experience and business ecosystem, and proposing a comprehensive redesign that addresses identified usability, communication, and engagement challenges.